In a sector with heavy competition, ambiguous terms and emotional decisions, getting quality leads requires understanding the intent behind each search. Lead generation relied heavily on advertising and needed a structure that could learn from campaigns, competitors and organic behavior.
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SEO and SEM · Cuida tu Alma
Search reveals. Intent decides.
Advertising, content and competitive analysis working together to turn tarot searches into calls and measurable conversations.
primary actions3,224
0136,286Clicks in 12 months
02792Direct contacts
03€2.68Average cost per action
The core idea
SEO and advertising working together to turn tarot searches into measurable calls and WhatsApp conversations.
01 · The starting point
Not every spiritual search expresses the same need.
A competitive, emotional market calls for separating curiosity from real intent without relying indefinitely on bigger ad budgets.
Intent
Similar keywords could bring in contacts of very different quality.
Competition
Other businesses held both paid and organic results.
Dependence
Every lesson from Ads also had to become an SEO asset.
02 · The system
A constellation of words that ends in a real action.
Campaigns uncover intent, competitive analysis widens the opportunities, and SEO pages keep what was learned for the long term.
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SIGNAL DETECTEDHIGH
INTENT✦
INTENT✦
SEMContact nowCall · WhatsApp
+SEOCompounding assetPages · Content
- 01Listen
Real searches
Search terms reveal how each person expresses their need.
- 02Prioritize
Commercial intent
Campaigns and negative keywords focus the budget on useful searches.
- 03Convert
Call or WhatsApp
Two simple actions make contact measurable without adding friction.
- 04Build
Organic content
The strongest signals become pages built for SEO.
Solution in place
Since early 2026, we've been running a combined strategy of Google Ads, competitive research and SEO. Campaigns are optimized for calls and WhatsApp conversations, while the keywords with the strongest intent feed new pages and content. The system turns paid learning into an organic base that can gradually reduce dependence on advertising.
03 · The result
Intent became a measurable signal.
In twelve months, 36,286 clicks and 3,224 primary actions were recorded. Of those, 792 were direct contacts by phone or WhatsApp, at an overall average cost of €2.68 per action.
Clicks in 12 months
Direct contacts
Average cost per action
What changed
Between August 2025 and July 2026, Google Ads generated 36,286 clicks and 3,224 primary actions at an average cost of €2.68 per action. Of that total, 547 were call actions and 245 were WhatsApp actions: 792 direct contacts. The rest were mainly requests for directions, so we don't present every conversion as if it were a client. SEO, advertising and intent analysis now work as a single lead generation process.
“When a word carries intent, measuring it lets you turn it into a relationship.”