The agency had a limited CRM with no API, which made it impossible to automate processes. Buyers and sellers had no personalized portal. There was no digital flow for property valuations or document tracking. Everything was handled manually.
← All projectsBalearic Islands · Inmovilla · Firebase
Digital experience · Luxury real estate
Two portals. One operation.
A custom experience for buyers and sellers, connected to the CRM without turning the website into another island of information.
custom development100%
01100%Custom development
02CRMInmovilla + Firebase
032 monthsOf development
The core idea
A website plus buyer and seller portals connected to the CRM, with automatic valuations and document tracking.
01 · The starting point
The client experience stopped where internal work began.
The previous CRM had no usable API, and every valuation, document or follow-up meant jumping between tools and conversations.
Buyer
Search, favorites and buying power with no continuity between them.
Seller
Documents and valuations handled manually.
Team
Syncing the website with the CRM was the critical point.
02 · The system
A different door for each person, the same data behind it.
Firebase acts as a middle layer that connects the web experience with Inmovilla, improves performance and keeps calls within the API limits.
- 01Explore
Buyer portal
Properties, favorites and calculators support the decision.
- 02Value
Seller portal
The property gets a valuation and an area report.
- 03Document
Digital file
Documents are uploaded and tracked from one place.
- 04Sync
Connected CRM
Inmovilla receives the context without duplicating the team's work.
Solution in place
A complete 2-month project: 1) CRM evaluation and migration: we presented the options and chose Inmovilla as the central CRM. 2) A 100% custom website connected through the Inmovilla API, using Firebase as an intermediary for better performance and to avoid calls-per-minute limits. 3) Buyer portal: property search, favorites, mortgage calculator, affordability calculator. 4) Seller portal: document upload, automatic valuation with Residelia, a personalized area report, tracking of listings and inquiries received. 5) A personalized flow for each type of client at every stage of the process.
03 · The result
The website went from listing properties to supporting transactions.
Buyers, sellers and the team work on one connected digital flow, ready to scale lead generation once the system is consolidated.
Custom development
Inmovilla + Firebase
Of development
What changed
A working platform with separate portals for buyers and sellers. Inmovilla CRM integrated with the website via API + Firebase. Automatic property valuation with Residelia. A complete digital flow from search to paperwork. A foundation ready for marketing campaigns once the system is consolidated.
“Luxury is also never asking for the same information twice.”